With the food and beverage industry being such a multi-trillion dollar business, it’s no wonder many companies are trying to cash in on the action. However, with so many companies investing so much into their marketing efforts, how can you stand out and attract new customers? Luckily, digital marketing has made it possible to reach more people than ever, allowing your business to grow and thrive online. Here are digital marketing strategies to help your business reach new heights in 2018 and beyond.
1. Use Effective Facebook Advertising to Reach Your Target Audience
Facebook advertising is one of the most effective digital marketing tools available to businesses today. You can target your ads to a specific audience, which means you’re more likely to reach people interested in your offer. Plus, Facebook ads are relatively affordable, so you can get started without breaking the bank. You can contact digitalspotlight.com.au for professional Facebook advertising and remarketing strategies to sell your products and services.
Here are six tips for using Facebook advertising to reach your target audience;
- Use an eye-catching image that accurately represents your product or service. If possible, include something relevant to your business (for example, if you sell food or drinks, use an image of those items).
- Choose a catchy headline and description that will entice people to click on the ad. The headline should be short enough that it doesn’t require too much scrolling before they see it.
- Make sure to mention any critical features of your product or service
- Make it clear how they’ll benefit from clicking on the ad.
2. Consider Running a Social Media Photo Contest
Customers love interacting with brands on social media; one fun way to do this is by running a photo contest. To enter, contestants can post photos of themselves enjoying their food or drink product on social media and use a designated hashtag. Then, you can choose a winner (or winners) at random. Be sure to promote the contest ahead of time and offer a prize that will entice people to enter, such as a free product or gift card.
You could also incentivize entrants by awarding bonus points towards other prizes based on how many likes and shares their photos get from other users. Plus, running the contest during a slow period in your business can help build excitement for when things pick up again and generate buzz.
3. Send Out a Digital Monthly Newsletter
Matters food is sensational to your audience. You can provide a brief, valuable piece of information that is relevant to them. The newsletter is an excellent opportunity to tell your story while providing a link to an interesting recipe or helpful product.
It’s also an excellent opportunity to show appreciation for their patronage with discounts on future items, discounts on products in your store, or promotions happening at different times throughout the year. Sending out a monthly newsletter will keep customers engaged with your brand and ensure they continue to purchase from you in person or online.
4. Use How-to Videos
How-to videos are great for showing off your products and services while providing valuable information to your viewers. Not only will this help boost your SEO, but it will also give potential customers a chance to see what you have to offer before they make a purchase. And since it’s in video format, people don’t need to take time out of their day to read the content.
However, ensure you’ve captivating content with high-quality visuals so that visitors want to watch the entire video. ,Plus, if you choose a host like YouTube that pays creators based on views, clicks, likes, and shares, more people will be more likely to click on your content and watch it through.
5. Blog Regularly and Update Food and Beverage Industry News
To stay ahead of the curve in the food and beverage industry, you must have a robust digital marketing strategy. Regularly blogging about your company’s perspective on current events in the food and beverage industry is one way to help people see your organization as an authority. The more people who know about your business, the more likely they will buy from you!
You can also take advantage of social media by posting links or stories that relate to this topic. Show off new menu items, share recipes or give tips on cooking techniques–anything that will get people excited about what you’re doing. And don’t forget that email campaigns should be part of any healthy digital marketing plan– make sure not to overload them with too many promotional messages!
The food and beverage industry is highly competitive. To stand out, have a robust digital marketing strategy. Whether you’re looking to promote your company or brand or increase sales of one specific product, numerous options are available to help achieve these goals. Many tools are available, from email marketing campaigns and social media posts to landing pages that convert visitors into customers. You can contact professional digital marketers to help you align your digital marketing strategies with the needs of your audience.